Epic Marketing

Red must be preparing to launch their Epic, with their usual marketing misdirection and half truths. The recent Equire shoot which apparently used the 5K chip, showed a number of issues despite a very tightly controlled lighting setup and color palette. A very nice dissection of the shoot that was posted by Art Adams at Provideo Coalition has already been removed for some reason.

If Red would only spend half the effort they spend on flogging their cameras on actually refining the device, they would sell themselves.

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